eatbetteramerica

The website that I found here.
Food Fight.

Impressive~~~! Is this all done by FLASH??



After little entertainment, I browsed around the website.
Ah! This whole thing is the info web for health-concious Americans.

健康志向者向けのウェブサイトなのに、なんて愉快な演出。

Well, I don't have any satatistic data about # of [Health-consicous] people, but [LOHAS] people in US are close to 30 % of adult population (in 2000). 35% in EU. 29.3% in Japan. There are tolal 130 million [LOHAS] people.

Hm, both [Health-consicous] & [LOHAS] will be a long-term trend.

By the way, the pertners of this eatbetteramerica web are:
The Best Life Diet
Curves
Rodale
Lluminari
Green Giant
Muir Glen
Yoplait
Progresso
8th Continent
Cascadian Farms
Total
Cheerios
Wheaties
Fiber One

シンガポールで色んな企業を巻き込んでスタートさせられるトレンド、何かしら？　無いかしら？